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ALE HOP LA VACA QUE RIE

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ECONOMICS by KRISS on 21 february 2016

Everyone will tell you so : Oh there is a new ALE HOP shop in Nerja, the shop with the cow in front of it ? They only sell Chinese crap in there don’t they ?

Well as it so happens, right now, instead of spending my time between planes and lush tropical forests I am running an art shop just across from one of these ALE HOP shops.
And one thing I can tell you is that you’re more likely to see someone carrying a ALE HOP bag than any other bag in Nerja right now ! Young, younger, teenagers, older, very old, everyone and I mean everyone seems to be spending their days in this 3 storeys temple of cheap gadgets.

I actually visited the place twice but the very strong smell of plastic chemicals saved me from indulging into a frantic shopping fever in there.
Plus, as it is brand new, the stocks are recent so the smell is a lot stronger than my usual Chinese shop where the lights are not as bright, the stocks not as new and the location not as good.

The other day I took their brochure and realized this guys actually opened close to a hundred shops all over Spain and Portugal.
I have to be fair I didn’t really count how many there were but only in Nerja, they have opened 2 shops ! What amazes me besides the genius concept is how many people enter in there and actually buy the « crap » they despise so much.

You cannot imagine how many people congratulated us when we opened our first art shop in Nerja because « this place is crowded with cheap chinese shops, it’s high time for more artistic and artisanal things ».
So people like to walk about and enjoy streets packed with artists and beautiful things (the beautiful village of Frigiliana proves it).
But still they will spend their money buying cheap Chinese stuff as long as it is well packaged and presented.

Like I heard a couple of Spanish teenagers passing by yesterday « La vaca que rie » yes the cow can keep laughing ! And crowds will keep posing next to her, all generations included.

#ALEHOP #morechinesestuff

ALE HOP LA VACA QUE RIE

ALE HOP LA VACA QUE RIE

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